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You have the power to stand out from the common cliches.

Communication (read: good communication) is critical for your business to succeed. It helps you establish credibility among clients and even employees.

Yet we tend to overuse the comfortable phrases we’ve become accustomed to. We’re all guilty of using these common cliches, so I’ve put together a list with suggestions of alternatives:

I hope you’re doing well – It’s not sincere and has become meaningless due to overuse. Something to catch the readers attention will help in making the email less vague. Hubspot have some good ideas such as ‘I hope you’re having a two-coffee (versus a four-coffee) day’ or ‘How’s life in……. ‘

Per our conversation – This can sound passive aggressive, or like you’re saying you don’t trust the person to remember your discussion. Try “After you mentioned….. , I decided to”

Low-Hanging Fruit – Are you picking apples to make a pie? No, you’re looking at a quick win. A better phrase might be: ‘What are the easiest goals for us to reach right now? Let’s focus on those first.’

Get all your ducks in a row – be organised. Bert and Ernie from Sesame Street had an obsession with rubber ducks. You may think I’m disorganised, but there’s no need to talk to me like a five-year-old.

Sorry for the late response – Are you really sorry? Try using these instead. ‘I wanted to give your proposal some thought’ or ‘A few things came up, I appreciate your patience’.

Thank you in Advance – Your intentions are probably good, but the recipient usually interprets this as “You don’t have a choice; you have to do what I’m asking”. Try an alternative “Thank you for any help you can offer” or “Really appreciate your time here” .

Whilst email cliches exists for a reason, there are alternatives that make you stand out a bit more.

Standing out from the crowd is something we try to achieve in every aspect of our business, particularly when it comes to maintaining a healthy cashflow for our clients. By implementing innovative strategies and solutions we stand out from our competitors.

To discuss the funding options available to your business. Please do not hesitate to contact us on 0161 280 4220 or

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